Hundreds.
They design them, build prototypes and then release them to a localization/translation agency who modifies these master ads, and goes on to release them for consumption globally. These teams -- like Enfatico -- usually have a presence in local markets across the world tweak these banners to adjust revise before they are trafficked to publishers and appear out on the net.
Figuring out how banner ads are changed and what creative has actually run can be a challenge for a global organization. It seems simple enough, but consolidating digital media-plans requires a pretty significant degreee of organization which planners usually lack.
Where ads actually run and what other agencies might be slipping in and creating campaign specific messaging is impossible.
Fortunately, there is a great service called Moat that scrapes publishers, and categorizes banner ads by brand. From an analytic point of view, the upside is in the meta-data that defines the ads (not necessarily the creative). Moat's database contains lots of format information including size and file type, but exposes it only on an ad-by-ad basis, and doesn't do any roll-ups.
For a top-line view of formats, and sizes (specifically without manually rolling over every item in the resulting page), we use a custom tool called (obviously enough) MoatScrape to scrape the result set and create a roll-up the results.
Pretty handy until the fine fellas at Moat add this in as a feature...
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